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DEVELOPING AND COMMUNICATING INNOVATION |
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Subject Overview: When Executives and Managers are busy putting out fires, innovation can fall by the wayside. Understanding how Innovation happens, and how to save time for it, paves the way for innovation on the part of the individual Manager as well as the organization. Through lecture, discussion and case studies, this course will give Managers the knowledge and motivation necessary to generate, formalize and implement innovative ideas that provide real benefit to their customers.
Course Outcomes:
Students of this course will return to work with: • Improved potential for managers to generate and implement innovative ideas • An understanding of The Innovation Process • Practical techniques for fostering and communicating innovation • Strategies for developing “trusted advisor” relationships with customers
Course Outline:
Innovation: The Key to The Future
- Innovation vs. Creativity
- The Innovation Process
- Nourishment
- Creativity
- Resourcefulness
- Formalization
- Execution
A Path to a Solution Innovation as a Process Over Time Mini-Case: Innovation in Action
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Innovation Process: Nourishment
- Being a Leader
- Understanding the Business
- Understanding Your Customers
- Understanding Your Customers’ Customers
- Relating to Customers –Trusted Advisors
- Understanding Your Product
- Increasing Your “Luck”
- Thinking Strategically, Tactically, Operationally
- Mental Processes
- Making Time for Innovation
- Discipline
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Innovation Process: Creativity
- What is Creativity?
- Avoiding Mental Obstacles
- Sources of Innovative Ideas
- Ah ha!
- Borrowing
- Mining
- Problem Analysis
- Problem Solving
Seeing the Opportunity Defining the Threat/Opportunity Little Ideas Can Have a Big Impact Idea Generation & Capture
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Innovation Process: Resourcefulness
- What is Resourcefulness?
- Seeking the “Can’t”
- Targeted Problem Solving
- Resourcefulness Techniques & Capture
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Innovation Process: Formalization
- What is Formalization?
- Translating Potential Innovation Into Customer-Meaningful Offerings
- Conceptualizing the Solution
- Documenting the Innovation
- Understanding Change
- Stakeholder Analysis
- Managing Objections
- Communicating the Innovation
- Gaining Support for the Innovation
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Innovation Process: Execution
- Innovation Only Occurs with Execution
- Stages of Execution
- Proof of Concept
- Shake Out
- Roll Out
Establishing a Basis for Assessing Results Developing a Plan Managing the Plan
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Supporting Skills
- Creative Problem Solving
- Idea-Generation Techniques
- Problem Analysis
- Collaboration
- Framework for Structuring an Innovation Workshop
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Bonus: Overcoming Barriers to Innovation
- Individual Barriers
- Group Barriers
- Organizational Barriers
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Bonus: Survey of Formal Techniques
- Process Reinvention
- Six Sigma
- Kepner- Tregoe Rational Problem Solving
- Fifth Discipline, Including Learning Organization and System Thinking and Others
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Case Study
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Who Should Attend:
Executives, Managers, Project Managers, Business Analysts, Account Managers, and anyone who is charged with generation new, innovative ideas
Course Duration:
Two Days
Class Availability:
Request It Now!
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