The goal of strategic planning is to develop a consistent vision for guiding an organization’s actions, decision making, and resource allocation. Strategic planning should be based on the value created by the organization for its customers and should position the organization as a value-added business partner to those customers. A formal strategic plan contains at least two distinct parts:
- A Business Strategy Model – identifying the desired future state of the organization.
- A Strategic Transformation Plan – prioritizing and planning the activities needed to reach that state.
To quote Peter Drucker:
“Big business needs unity of direction combined with energy and enthusiasm which comes from employees having the freedom to do things their own way.”