"For every problem, no matter how complex, no matter how difficult the situation, there is always a solution that is simple, straightforward, quick, -- and wrong."
Richard Branton
The role of today’s Data Professional is to create and populate data structures which: (1) Match the users’ view(s) of the world; (2) Reflect policy, security, and legal requirements; and (3) Allow both high performance and high usability standards to be met; (4) Within the given cost and technology constraints.