"This is a business, and businesses need profits to survive. The less we make, the less we will have to give away, and the less other companies will think we have a mission that’s worth imitating."
Yvon Chouinard (Patagonia founder)
Relationships between you and your customers, between units within your organization, and between you and other key parties are probably among the most important factors in the success of your enterprise. Socio-political analysis allows us to look at the “people” factors that impact success in implementing usable IT systems and creating effective business operations.